McKays
Posters, Flyers, Social Media, Digital Ads, Print Ads
The work I produced for McKays varied week on week. There were always campaigns for annual events such as Father’s Day, Easter and Christmas. These would require digital ads for screens in the hotel, posters, social media, adverts and sometimes special menus. I also undertook outside signage and menu design for them. An external company rebranded the McKays website in late 2021 so everything I produced had to follow a different style. As this hadn’t been defined for pieces I was working on I had a bit more creative freedom.
Post rebrand, projects were a little more exciting as each event needed to make an impact rather than look the same as the previous one. Some elements remained to ensure consistency across the board but the main content could be illustrative, photographic or text based. You can see some of the different styles I produced below. The main menu is the cleanest, most ‘pure’ representation of the brand.
