Pulse
Brand Identity, Stationary
Pulse produce safety and emergency kits for outdoor exploration. Targeted at businesses and individuals the kits would be sold for specific workplace environments in which currently safety isn’t as high priority as it should be.
I took this project from scratch and created a visuals identity mainly focused around the word ‘pulse’. A simple designed element sits snuggly under the logo and can be used on its own as part of the brand. Pulse needed to be a clear and quickly recognisable logo considering where and how it will be used. More importantly the brand will take a back seat on product packaging and the name and instructions should be the most prominent, ensuring the users knows what to do.
